33# - How I Activated a £26K Launch with a £44 Offer—And the Game-Changing Mindset and Marketing Lessons You Can Steal

So welcome back Angels to this week's podcast episode. So this week I have a really, really exciting episode. And actually I don't normally delve into this type of content and this type of conversation, but I think that the way that I'm evolving as a business and mindset mentor these, this is the exact conversation.

That we actually need to be having amongst us female founders. So today I'm gonna be sharing exactly how I turned a 44 membership product. Into a 26,000 pound launch and the exact strategic and subconscious shifts that made this happen. So if you've ever had a launch that didn't go your way, or you are actually planning your , upcoming launch, and you want it to be a five figure or multi five figure launch.

This episode for you is gonna be absolute gold. So I'm gonna be walking you through exactly what we changed from a launch that didn't do too well last year to the launch this year, the mistakes we didn't repeat, and how basically even a low ticket offer can become a gateway to premium clients into your business, into your high ticket program, and give you that cash injection that you actually need in your business.

ement, so shining bys, London: 2026

So the early bird tickets are now available. We've already sold so many tickets, which is so wild. I know it's a little while away, but if you want to be in the room and you wanna be there, the rate at the moment is a much lower rate that will be, you know, be taking place when the speakers announce. So every month we are actually increasing the rate.

So if you are interested to book, just drop me the Word event and I will share the link with you. I'm so excited for so many of you that are coming already, and if you don't follow me on Instagram, make sure that you do. I'm on Sean dot Kyra dot mentor, and you can actually check out the footage of the event as well.

So let's get into the episode. So, first of all, I really wanna talk about what are actually launches, because some of you may be really familiar with the concept launch and some of you might not be, and launches essentially cash injections into your business. So typically launches are built around a three day conversion of them, such as a challenge or masterclass.

Now, so many of you listening to this would've potentially found me through a challenge or masterclass, and I tend to host these three day conversion events. Now, I don't do them that often, to be honest. Like so this year I did one in February, I did one in June. Which is very, very exciting, and basically anyone from these three day conversion events would sell either high-end offers, but this time what we did is we sold my membership offer.

Which is 44 pounds a month or 47 depending on when you signed up and you sign up for a year. So what I also really wanna preface is that I do have a membership. It's pretty successful. I don't really advertise it. It is open. If you want to join Now, it's 47 pounds a month. But what's really important is I would not recommend doing a launch.

For a low ticket offer. So when you sign up to my membership, you sign up for the year. You know, it's legally binding terms and conditions are there. You have to tick them. Everyone's really clear that it's free year because there's no point doing a launch for like, I don't know, a 50 pound product, a hundred pound product, because.

Obviously with launches, a lot of work goes into them and with us we use paid marketing for our launches, so you wouldn't wanna necessarily do anything that's low ticket. So I would definitely be thinking about, you know, anything over for your launch. I would say six, 700 pounds. Normally we do this for our mastermind.

Traditionally, we always did it from our mastermind, so. This is something that you really wanna be thinking about, and this is ideal if you are a service-based entrepreneur. You've tested an offer, you know that it works. You've got an audience, and you are looking to scale basically. I wouldn't do like a launch for, you know, one-to-one offerings, for example, but we're going to dive into that because I think it's really important to share that.

and I wanna also be really, really clear. Launches are not dead. Like I've seen so many people in the industry be like, launches are dead. No one's doing launches. It's all about evergreen marketing. you know, no one's buying from like three, three day conversion events and actually. We've seen the complete opposite in my business launches.

ast year, at the beginning of: 2024

And we had a multi five figure launch from that. And then obviously in June it's 26,000 pounds. But the thing with launches is you can do a launch for like three days, but then people get onto your email list and even if they don't buy from that three day conversion event, you are then still nurturing them.

As long as you've got a good email strategy in place, you are still nurturing them. For future products. So for example, I had people that joined my email list from my launch back in February, and then they didn't go and buy my mastermind, but then a, a family of like four bought my retreat tickets, which were like 700 pounds for four people.

And then they went on to buy. Four event tickets, which was, you know, I don't know, like just under a hundred pounds. They, they've spent over a thousand pounds with me a, because they had an amazing experience from the retreat. But also you can see how this can work long term because the key thing is to get people onto your email list as well.

Asian women and we spent like: 3000

hat I'm gonna be offering for: 2026

So I'm really excited about that as well. So I think with launches. Everyone I've done it's powerful momentum, a healthy cash injection, and they're incredible. And like I said before, I would only recommend look like scaling with ads once you've validated an offer and proven that it sells. Having said that, if you've got a really small audience and you want to run ads, there are other ways of doing that as well.

And this is something they're gonna be helping my clients with. And here's the twist around this launch, right, which I really want to share with you. I actually ran the same launch that I did in June, last September, and it, I didn't wanna use the word flopped or failed, but it didn't do as well. We still, I think, ended up just under five figures.

I can't remember the exact data, but from someone who's doing 60, 70,000 pound launches, 40,000 pound launches, then to have one that is under 10,000 pounds, I don't take that too well. However, this is the key to entrepreneurship and being a female founder. When something flops, you don't just think, oh my God, this is flopped.

No one likes me, no one's buying me. My office is crap. Normally why that happens, and I'm gonna be talking about this, there's a couple of elements. However, this was obviously deeply frustrating last year because I knew my offer was powerful. I poured my heart and soul into it, but the sales just weren't there.

So I knew that I couldn't just run the same launch in September in June. And actually what I also, want to say about this is that seasons also matter. Like seasons really are important in business. So what we have traditionally seen in my business. Is that launches work really well in May and June. So last year we did a launch in May.

It was like thir not, yeah. Last year we did a launch, which was 30,000. This year we did a launch, which was 26,000. And by the way, these are amazing numbers. If you've been in the coaching industry, you know, you know, buyer behavior has changed so much over the last few years. So to be having multiple five figure launches is amazing.

We're so proud of that. And also the other thing I wanna preface is that September traditionally hasn't done well for us, and I don't know why that is. Like I've spoken to a couple of business friends because traditionally for mentors and coaches, Q like Q4, September, October does really well. But for us, September for some reason just hasn't worked.

I don't know whether it's the audience we've got currently that, you know, after summer they're a little bit exhausted. They don't have have as much investment because for me I'm like, Q4, let's go. September feels like Christmas to me. I'm so, I get so ramped up for Q4 like. I just do. It's a magical time of year.

Autumn is here. Oh my God. If you are an autumn, girly, come into my dms and tell me. But I just love it. But some, for some reason, my audience just didn't want, like, don't, it just doesn't work in September. So what I wanna also say is that, so we picked June and we went with it right? Here's the other thing I really wanna be honest about this podcast is about being honest with you and having those real life conversations.

So at the beginning of the year, I obviously canceled my London event, which is back next year, which is so exciting. I canceled my London event. I had a really small launch in February, which still did really well. I was really happy with it. But things weren't working as they normally would, and because I didn't, 'cause I canceled my February event, I effectively lost 50 to 60% of my revenue.

If you think of last year, did a 60, 60,000 pound launch last year. You know, I knew that was gonna happen. I knew the event has such big impact on my business. People get to see me, hear me, they wanna work with me. They love my energy. So of course I knew I was gonna lose money and that I was okay with that because I've built a business where I've got recurring revenue, I've got a property portfolio, I've got savings.

I'm, I'm good, right? But I did actually in the, in the end, regret not hosting my in-person event and this launch for me. And then I went through some stuff and then my mama died. And basically this launch for me in June was like reclaiming myself. It was reclaiming my power, it was reclaiming my confidence.

And maybe you need that right now as well. So I'd really like, recommend you. You know, dial into that if you want to. But, so let me come up because I'm, I know I'm talking a lot, but I think context is so important. I'm a context girlie. I hope you are too. So this year's launch, June, same product, very different results.

So what we had to do in June, and I really recommend this, if something doesn't work in your business. Right. Because if it something doesn't work, an offer doesn't sell a retreat, doesn't sell a, product's not selling. It comes down to normally three things. Your subconscious mindset, your messaging, and your audience, and also traffic as well, which we're gonna get into.

So. Why didn't it work? The thing is, we ran the same launch last May as well, and we did 30,000 pounds. So in May last year it was 30 k. September was just under 10 K, and then this year it was 26 k and counting. Right? So it is done over 26 k, by the way, because more people have bought since being on my email list.

So. What we recognized when I actually did an audit, and I got some support with this, with my mentor, and this is why mentors are so important because I'm very good at messaging. I'm very good at selling. I'm very good at content. Like I'm good at everything, right? Like sales. But this is where you need a mentor to pop your blind spots for you.

So we reviewed the messaging together. And the sales page for my membership was really long, and it was just a bit waffly like waffly just doesn't work anymore. Long sales pages work like a couple of years ago. They were still working until last year, but now people wanna be seeing outcome driven sales pages.

So the messaging was off, the sales page wasn't converting, the emails didn't convert. Right. So we had to really work on my messaging. And the lesson here was, good offers don't sell themselves. You need clear positioning and a thoughtful customer journey. So what we actually did was I ripped it all down.

I started with the sales page completely, did a different sales page. The messaging was leading with subconscious and standout marketing, which is what I want to be known for. And then basically, And then basically we re reverse engineered like all of the emails for the launch, the webinar emails, the sales page and the sales emails.

So we literally, like, we put so much work into it, everything changed. And then by the time I went into launch, I felt really confident. On what I was selling. And also I think the other important thing people don't talk enough about is social proof. I have so much social proof from my work that I've done with female founders.

Like I know my case studies are amazing and traditionally I've just worked with Asian women. And Asian women have a lot of mindset blocks. They have a lot of money blocks. Here's the thing. If I can get amazing results with Asian women who have, so, you know, they tend to have a little bit, not all, you know, but they tend to have more blocks.

Then I know that, you know, when I work, when I'm gonna start working with non-Asian women, like soon, 'cause I'm, you know, if you've noticed I've changed my Instagram bio, then basically it's gonna be, you know, I know that if I work with, for example, white women who have less blocks. I'm gonna get amazing results with them because I've already proved it proven.

Those proven my work with the Asian audience. So the second part, so first of all, we nailed the messaging. That was really important. Second part. Obviously this should have been first actually, because 90% of your success is down to mindset. But I doubled down on my subconscious mindset work. So as I was diving into the strategy, I also had to work on myself.

And this is so important. This is why I've qualified as a mindset coach. This is why I'm doing so much more training around the subconscious now. because the subconscious is responsible for 95% of your reality, and. 95% of your success comes from mindset. Yes. A plan is really important. Yes, a strategy is very important, but I've seen it firsthand with my clients that when we work on their mindset, when we work on their confidence, when we work on their subconscious stuff just starts to happen.

Like, I've got a client right now, she's. So amazing. All we've done is a few energy clearing sessions. This is something that I'm qualified in and like mindset work. Like she's come to some of my deep subconscious mindset trainings. She's got a really small social media account and like she's booking loads of clients.

They're literally landing out of nowhere. So you know, this work. Works. So what did I actually do? I doubled down. So I was obviously after my mom, I passed away in March. My nervous system became really dysregulated I think, and I think grief does that to you. I was very dysregulated and for once in my life guys makes me a little bit emotional, but what for once in my life, since corporate, dunno why I'm getting emotional.

I was suffering from anxiety. I was having a lot of anxiety daily. I'm on my monthly, so this problem I'm getting so emotional. I've never had anxiety in my business. Obviously, when like big events come up, I have a bit of like butterflies, but in general, I, I would say I'm not an anxious person.

But what actually happened was that obviously the grief, and then because I was doing things differently, and this is so important in your business, when you start to do things differently in your business, whether it's a different content strategy, a different sales strategy, you are working with a mentor that's challenging you, your ego comes out, right?

The old identity will surface. Your ego will go wild and say, don't do this, and you start. For me, I have. I, I was a, a bit anxious and I was waking up anxious, like, and it was all because a, I was dysregulated from the grief and I had to regulate myself. But also, when you start to step outside your comfort zone, it is not easy.

It genuinely is not easy to do that. So basically I did, I was a bit anxious, you know, on a daily basis. Not like crippling anxiety or anything, but I was just waking up and feeling a bit. A little bit anxious, but this is where I dived into my work, so I doubled down on my subconscious practices. This looked like doing my specific subconscious work.

Hypnosis, EFT, journaling my shadow work, and this is everything that I teach my clients, and this made me selling feel safe, soulful, and natural. Again, I had to embody the energy of someone who believed in her offer, in her now client trust, transformation. And I think the biggest hurdle for me in this, In this, launch was, I remember when, or Jha says, with Rocky and Ronnie, he needed that, he needed that film to work well because it was a confidence boost for him and validation. I don't think, you know, you ever need validation from a launch, but I feel like this launch was so important for me because it was coming off the back of like.

Me canceling my event. Me not, you know, me not having the launches that I wanted to have prior, but still just, still just getting up and doing the work. You know, really important. And here's the thing that a lot of coaches don't talk about, you know, and not every, every launch is a massive launch. Like my own, my own coach, who I'm working with her at the moment, her launch flopped in January like this, this happens, but you don't see it.

And again, I don't wanna. I don't, those launches were amazing. We've got amazing clients from those launches. So they didn't flop. They just didn't do as well as we'd expected. Right. So the biggest share shift here was really realizing I was worthy and literally doing my subconscious work. I even hired someone to do a subconscious session on me.

They're so powerful.timeline therapy. I'm gonna be also offering these, I'm gonna do a really special little rate 'cause I, they're so powerful and I want my audience to experience this if that's something you are interested in. Let. The the four big strategic shifts, which I've already talked a little bit about, but I'll go into a little bit more detail now, was obviously the messaging overhaul.

We just didn't tweak the copy, we rebuilt it from scratch. Every single word was crafted to me at my audience where they are. So the result was magnetic alignment that drew in the right women. Now here's the other thing I also want to say. I think I talk about this later on as well. You need to have the right audience behind you.

If your audience is filled with freebie hunters and people who just don't value us, value themselves, and they're just broke mindset wise, and, hey, listen, honey, I was broke 10 years ago. I had zero pound, zero income, zero months. I was in my overdraft. Did I have a broke mindset? No, that's the thing. You can physically not have much money, but if you are in a broke mindset and you never wanna change and you just wanna, you know, watch, watch everything for free.

Get everything for free, and literally. You just don't want those people in your audience, right? Like they're so draining. And thank God, like, you know, my audience is built or ready to buy clients. But there are unfortunately people in my audience that are literally freebie hunters, they'll never do anything.

They'll just complain and moan, watch the freebies, and they never buy, not just specific to me, but they'll never buy from anyone. And then they wonder why, like nothing shifts, right? So. That's a different conversation. I think I'll do a podcast episode on that to, on how to get away from those freebie hunters.

but, and I think, I don't wanna say this in a degrading way, but I think it is important to like know that if you've got an audience of freebie hunters, you have to do something about it. You can't grow a business with freebie hunters. A it's not profitable, it's not sustainable, and it's exhausting. So step number two was the funnel redesign that we did.

So we did a three day conversion event. Last year we did a four day, I think three days work more like better. I did have a worry where I was like, okay, if it's four days, then you know I'm cutting down on my value. But actually the master classes that I delivered was so value packed. Like, I'm sorry. I know my content is absolutely incredible and this is why I'm so excited to share it outside of the Asian audience because when I go onto webinars led by white coaches, white mentors.

My content, my free content is worlds apart from them, like worlds apart, and I'm, this is why I'm so excited, like when I start offering my services, I'm, I need to make the announcement, but start offering my services because I know that it's gonna be so valuable. So really good master classes, really good pitch at the end.

Really important. And this is what I'm gonna be helping my clients with. Number three, fast action bonuses, urgency without pressure. I think fast action bonuses do work in business, and what I mean by fast action bonus is early bird offers. So we have seen this with my event as well. Like I love rewarding people, my audience that take fast action and.

And also we don't create fast, like we don't create fake fast action. So there'll be people that say, oh, this is the price now, and then the price is going up and it never goes up. No, we didn't do that. So with the membership, it was, I think it was 44 pounds if you signed up by the Friday morning, and then it jumped to 47.

We got loads of people in, in the first, like three, like 2 20, 48 hours, but we still had loads of people buy after that, and that's okay. That is okay, and I think it's really, really good to have a fast action bonus because it definitely does work. The other thing that we did was we had a really good DM strategy, so.

The era of when it's on your in instead, bio. Don't DM me, I don't respond to dms. Is over. So I do think it's important if you've got one-to-one clients or if you've got people who are working with you, like I am really strict to my boundaries. If you, if you're a client, like you can't be in my dms, we've got Voxer.

So if you're a one-to-one client, we've got Voxer. If you are a mastermind client, we have our private Facebook group or we have email, obviously we have our calls. If you're in the membership, the calls and the group are there. I don't allow people. To DM me about business advice. So obviously if you're a one-to-one client, you get Voxer, right?

But if you're in my membership and you're paying 44 pounds a month, which is, you know, it's not, it's not really cheap, but you can't be in the dms with me, getting business advice because that's not fair on my one-to-one clients and people who pay me more. So the dms for me are just used to, obviously I chat to my clients and the dms like.

Chatting away. But the dms for me are really like a place to nurture my community, have conversations, not for sales. So after the conversion event happened, I did a lot of DM outreach. You know, it was me and people just couldn't believe that I was DMing them. They were, oh my God, thank you so much for DMing me.

I looked at the, the warm leads that were on the webinars. I knew their Instagram account details. I mean, there was a whole strategy for this guys. Like I'm only just doing like a top line. We had things like automations on through Mancha.we had things like, We were capturing Instagram fields when they were signing up.

There was like a whole strategy. but what I, what I want to say is I really worked on the dms and the other great thing what happened with this launch was I signed up so many one-to-one clients. People actually opted believe. This is, I think this is so important to note when people are saying no one's buying, you know, the economies like in the UK really bad, like blah, blah, blah.

Some of that is true, but what I noticed is I had so many one-to-one clients, so out that 26 K, there was obviously the, the revenue was made from one-to-one clients and we had a fast action bonus, and so many of them sound signed by the Friday and they paid in full. Like, can you believe that they didn't do payment?

ust at the moment, just under: 3000

So I think that's really important and like nurturing people in the dms I think is really, really important as well. Real human and collection equals trust equals sales. So segment four, I think this is the last segment, is failure is feedback, and I really don't like calling it failure. But failure isn't really failure.

It's data. It's an opportunity to rebuild, refine, and rise. So if things aren't working in your business is, like I said, it is usually one of these three things. Subconscious mindset. So this is so important. I've actually bought out a 22 pound offer. If you are interested in learning about the subconscious, I'll leave it in the show notes.

but it's. When your subconscious doesn't feel safe, when your subconscious has resistance, it procrastinates. It just doesn't think you're worthy. You are always gonna sabotage. Doesn't matter if you've got the best trainings in the world, you've got the best mentors in the world. But if you do not feel worthy or good enough.

It's gonna, it's gonna constantly surface and it's gonna constantly sabotage you. And this is why you have to work on your subconscious mindset. And probably, this was the thing that I didn't do last September as much because I literally found out, you know, a close family member had the cancer. We quickly whipped up the launch.

I was work, I, I was working with someone who, you know, we did obviously run paid ads. She, she, she wasn't ahead of. Game. And I think this is another thing, like for this launch, we hired like really good A players for our ads and I think that's really important. I don't do ads myself. I can't think of anything worse to do those.

And this is why you need to go with the right people. This is exactly what I'm gonna be helping my clients with moving forward. Yeah. You've come run ads on your own, but do you really wanna be doing that like. I just think for me, I don't want to do that. So you know, I'm going off on a tangent, but hey, the second part of this is audience and messaging.

So not attracting the right people or speaking their language, or like I said before, if you've got an audience that aren't activated at that level to buy from you. Because here's the thing, if your messaging is speaking to people who are stuck. Who are freebie hunters or your, your messaging isn't elevated.

It's not, it's not for that ready to buy buyer, it's, it's not gonna land. Right. And I wanna do a whole podcast on messaging. 'cause this is one of the biggest shifts I'm seeing this year. So you are either not speaking to the right people or you're not speaking their language. And this is where audience comes in as well.

So for me, for example, I've got an audience now. Mainly Asian women. I'm stepping away from that and I'm gonna do a whole podcast episode about that. But I need to now shift my audience and there's different ways to do that. And obviously in the future, I'm gonna be helping a lot of my clients because I, I've got a feeling, I've already been having conversations with previous clients who want to shift away from the Asian audience, and I wonder why.

Let me know in the dms, come and come and chat to me in the dms if you know why. So I think that's really important, having the right messaging and the audience. And the third thing is traffic. So many people think they've got a sales problem and nine times out of set, 10, you don't have a sales problem, you have a traffic problem.

And traffic is basically the number of people. The number of eyes on your offer, and if you aren't, if you are scaling to the next level and you are not using paid marketing, you're not using different types of marketing, and you're just relying on content like. You've just got a content business. You haven't got a real business, if that makes sense.

terally just can't do that in: 2025

Especially like, even like the head of Instagram said last week called The story, the story views are down. You just can't have an Insta business. It's not, it doesn't, it's not, it's, you know, say this with so much love, but it's not, it's not sustainable and it doesn't have longevity. So that's really important.

So last year's, data gave us clarity on what our confused our audience insights into what they actually wanted. And a deeper understanding of what they weren't saying out loud. So your audience is always giving you feedback if you're willing to listen. And I think the biggest lesson here that I wanna share is if something doesn't work in your business, you don't sell out your retreat, you don't sell out your program, you don't sell out your one-to-one is looking at it objectively, like this is where a mentor is so amazing, like looking at it objectively and thinking.

Why did this not work? Not, oh my God, it didn't work because of me, but why did this not work? Was it the messaging? Was it the traffic? Was it the sales conversions? You know, in a launch there's so many moving parts. It's things like, you know, is the tackle set up to be optimized? Are, are you warming up your audience before the masterclass series?

and this is why I, I think in: 2026

and you know, luckily my launches always do really well. Even the ones that didn't do so well, we are still hitting. Just under fight, you know, 10 K or over. And that, that for me is really good because I run a really profitable business. So I think that instead of making it about, you always look at everything else and it's not about you.

And you can always change, and you can always have like a comeback and you can always just completely smash it. And you can always just shift and pivot and do anything you wanna do. Guys, this is your business. This is why you are running it, you know. Freedom, baby Freedom. Okay, so the results were 44 entry level product into 26,000 total sales.

and the proof that subconscious work and strategy equals unstoppable growth. And I think the lessons that we've got for October. So we will be doing a launch in October, which is very exciting. It's gonna be for my Mastermind. we'll qualify our audience more deeply next time. We do. Everyone has freebie hunters in that audience.

That's okay. A lot of people aren't gonna buy from, you can't remember what the statistic is, but I think only 3% people buy from you. But this year we're shifting even more towards that ready to buy buyer. Women who are ready to take aligned action and rise. They're committed to their vision. They wanna go all in.

They wanna get mentored, they wanna get coached, they wanna be in community with like-minded women. We are just not going after the women. I mean, I never really have that need convincing, that are constantly stuck and, and you know, things do come up like I'm going through the biggest rebirth at the moment of my career, it feels like.

But at the end of the day, you have to be willing to move past that. You can't just be stuck in cycles forever, you know, because then you're gonna have to come back next lifetime and learn the lessons all over again, and we don't want that. So key takeaways. Don't just fix a launch, rebuild it with intention.

A low cost offer can actually open the door to premium clients Strategy matters, but subconscious alignment is everything. Work on your subconscious daily. It drive 95% of your results. Always check messaging, conversion, and traffic. And your audience must feel safe, seen and supported at every step. And what I mean by that is that DM conversations and nurturing is so important, and I wanted to leave you with a journaling prompt, which is what needs to change within me subconsciously and within my strategy to create the results that I truly, truly want.

And the closing. I like, I was gonna say closing arguments, but we are not in a court court here is you don't need a perfect launch to build a powerful business. You just need clarity, alignment, and the courage to rebuild what you already have. You're not starting over. So thank you so much guys, for, you know, tuning into this podcast.

If you loved it, please come and DM me on Instagram. I'm on Sean dot Kyra dot mentor. I honestly like when you're doing these podcast episodes on a solo basis from home, it, you know, it, you just feel like you're speaking to yourself. So any kind of feedback, I'd love to hear from you. If you wanna hear about specific podcast episodes, let me know.

icket for Shining Rise London: 2026

Please rate and review it. It means so much to us. Let's help more women rise together. Thank you so much, guys, for listening. I love and adore you, and I'll see you again next week.